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Tag Archives: Catalogue
Christmas, but it’s still October!
I don’t know about you, but I generally don’t get myself motivated to do my Christmas shopping until the end of November. By then the high street Christmas campaigns are in full swing and there is a definite buzz in the air that only the festive season brings.
The only issue I have, is that the high street retailers seem to think that Christmas starts in the middle of October. The upshot of this is that when Christmas finally gets into full swing, most people are fed up with the whole thing and have little cheer, little enthusiasm or both.
However, if you’re one of those people who loves every single minute of the Christmas build up, you’ll welcome the early arrival of tinsel filled shops. If that person is you, then you’ll be pleased to hear that your favourite Catalogue and Home Shopping companies are preparing to deliver their Christmas catalogues, brochures and teasing leaflets for your pleasure any day now (or maybe they have already!). This means that you have about eight or nine weeks to prepare, select and order all of your shopping for all of your family and friends.
Don’t get me wrong, I love shopping online, not least because of the huge choice and extended ranges that printed Catalogues just can’t display. The thing is I also love flicking through printed catalogues and brochures. I love the fact that I can flick through something tangible, something I can put down and pick up at leisure, and of course, I can request the delivery of these online.
Armed with my printed Catalogues, and having made my choices, I can order over the phone or online, or for the many retailers who have feet in both bricks and clicks retail environments, I can head off into town.
Browsing and pre-selecting from printed Catalogues and brochures has an irresistible appeal to everyone. Whether you love the cut and thrust of high street shopping, or whether you prefer to stay away from the retail madness that grips the population at Christmas, you at least have a choice. Either way, I just don’t know anybody who can resist flicking through a Catalogue or brochure.
Pick a lifestyle any lifestyle, go ahead, I won’t peek! Without knowing who you are or where you live and without knowing another single fact about you, I’m prepared to wager that for you, there just aren’t enough hours in the day.
Like almost everyone, you have too much to do and not enough time to do it in. OK, so I’m not psychic and I’ve picked on a very popular theme that affects, well… almost everyone.
Between your job commitments, your family, and health and lifestyle commitments when exactly do you find time to go to the shops? Whether it’s for groceries, for clothes, for the little luxuries that lift your spirits or for the spirits themselves for that matter.
Most of us divide retail therapy into at least two categories: The mundane essentials and the more pleasurable (indulgent) luxuries.
Mundane essentials like groceries and clothing (usually work or school clothes) take a little more effort to shop for and are difficult to get excited about. Shopping for more pleasurable luxuries on the other hand is never a chore and if you’re like me, you’ll always find the time.
Fortunately we now live in an age when both mundane and pleasurable shopping can both be done from the comfort of your own armchair.
A loaf of bread, a pair of socks, a blouse, a tie, a carton of milk, a school blazer, a torch, an armchair, a lemon cheesecake, a lemon cheesecake maker for that matter, virtually anything you want or desire can be sought and bought with the click of a mouse.
No queues, no heavy lifting, no concern about closing times, no fear of losing the kids and all with a cup of tea and a biscuit, oh and with your feet up!
This may not sound like something you’d like to do on a weekly basis, after all, isn’t half the fun of shopping about touching and feeling and trying things on, but if shopping from home from a catalogue or online frees you up to indulge in some serious and enjoyable retail therapy, then it’s got to be worth a look hasn’t it?
Catalogue and home shopping companies are becoming more and more creative by the week in their ability to offer excellent choice and value for money, while expanding their product ranges and really focusing their efforts on creating an enviable and alternative shopping experience for you and me, the consumer.
Christmas is coming…
Depending on which camp you’re in, this statement can either fill you with dread or fill you with excitement.
You don’t have to dig too deep to discover the reasons for both views. A quick chat with the ‘dread’ camp unearths comments such as, “Think of the cost, Think of the crowds, Think of the frayed tempers, Think of the stress, What gift am I going to get for… (any name or relative), How am I going to afford it?” etc.
In the opposing ‘excited’ camp, there are comments such as, “can’t wait, Think of the look on the kid’s face, Think of all the lovely gifts, Think of the Christmas and New Year party’s”
What, or who could possibly cater for both groups? What, or who could address both concern and dread, and then turn them around to contented or excited? Believe it or not, there is an answer. Believe it or not, the answer is Catalogue and Home Shopping. Yes you read correctly, Catalogue and Home Shopping.
Comments like “Outdated, Expensive, Takes too long to arrive, Not enough choice” are no longer justified in today’s fast moving world of Catalogue and Home Shopping.
Those of you who dread Christmas for the reasons stated above, can take comfort from the fact that Catalogue and Home Shopping retailers are nothing like they used to be. They’ve changed and they’ve changed a lot.
Almost all Catalogue companies offer extended credit terms which allow customers to spread the cost of Christmas over a variety of days, months and even years. Anyone not wishing to join in with the Christmas crowds need look no further than Catalogues, not least because your entire Christmas shopping can be done from the comfort of your favourite armchair, either from a conventional catalogue or through their online shop fronts. No crowds, no rush, with many catalogue companies now offering a choice of delivery days, some even offer a next day delivery service.
There are even Catalogue retailers who offer online buying guides with specific grouped categories to help you home in on that elusive gift for Aunty Mabel or even Aunty Mabel’s pet cat.
To cater for those of us who look forward to the Christmas period with growing excitement, the online outlets from Catalogue and Home Shopping retailers, offer up unrivalled choice, unrivalled ranges of styles, sizes and prices, all of which are a simple click away.
Opposite to well-liked perception, printed catalogues are much more well-known than actually. The long held look at that Catalogues and Home Shopping would experience a extended and unpleasant decline in both popularity and usefulness in the experience of on-line action and opposition is currently being challenged by some quite astute merchants.
Some very switched on suppliers have witnessed the web as a excellent opportunity to develop on their strengths and to handle their weaknesses. The criticisms of constrained selection, limited sizes, restricted choice in reality the restrictions of printed publications in standard have been addressed in remarkable fashion.
Catalogue and Home Shopping companies who recognise these negatives as chances are creating a customer experience like in no way just before.
Littlewoods, Argos and Subsequent all provide an irresistible array of searching channels for world wide web and seasoned consumers alike, and the customer confidence that they inspire implies that they will between the pacesetters in phrases of on-line growth.
Relatively than minimize manufacturing of printed catalogues, client feedback suggests that there is nonetheless a actual need. No Catalogue or Home Shopping website would be without a ‘Request a Catalogue’ characteristic. Several a lot more Catalogue and Home Shopping firms are supplementing their standard printed catalogue with an on-line existence and vice versa.
Multi-channel suppliers are viewing on the web expansion like never ever ahead of. This calendar year, in addition to revenue from their Catalogues and bricks & Mortar purchasing channels, on-line retail product sales in the Uk are predicted to top 42 billion lbs, this is predicted to rise to 60 billion by 2012.
As a supplement to their printed catalogues, the more creative suppliers are making use of their on the web presence to offer extended fashion ranges, a increased assortment of measurements, and introduce new ranges more rapidly than their high street only competitors.
The pace of technological innovation makes certain that on the internet merchants can offer far more and far more attractive functions. Like everything new, the initial release of a thing is normally a standard affair with constrained purpose. Really swiftly new variations and updates introduce enough innovation to preserve clients fascinated.
Online retailing is no diverse. One of the 1st enhancements was the zoom and pan features which authorized consumers to enlarge pictures to display close up facts. This was swiftly supplemented with a store by unfold characteristic, which introduced together the Catalogue and Home Shopping expertise by presenting clients with pages on the internet that adopted the very same layout as the printed catalogue.